Making An SEO Business Case That Your boss won't be able to refuse
A few stakeholders cannot comprehend the value of incorporating SEO into your marketing strategy. Utilize this guide to make an undisputed business case for SEO. Scientists might tell you that the last dinosaurs died about 65 million years back. However, they've not seen your boss. The essence of the term "old school. She's the type of person who only acknowledges email because she believes that the internet is only a trend. She's also the one who makes the decisions and also the one who holds the budget. What can you do to persuade her about the value of SEO? What is the best way to build an argument for including this in bizop your existing marketing strategy and allocating the resources needed to help it succeed? If only there were any kind of guide to reference... Ah, wait. We've got the answer. Why SEO should be a part of every marketing plan By 2021 American customers will spend $870.78 billion online, roughly 19% of all purchases. This isn...